"The unprecedented campaign aims to promote the spirit of social solidarity and tolerance in Austria through the Prophet's hadith," Sheikh Mohamed Turhan, chairman of the Islamic Union in Austria, which champions the effort, told IslamOnline.net Saturday, October 28.
The 60,000-euro campaign, which started on the last day of `Eid Al-Fitr on Thursday, October 26, envisages hundreds of ads with the hadith reading: "The Best Human Being is the One who is Most Beneficial to Mankind. "
Turhan said the hadith sums up Islam's basic values: solidarity and fraternity.
"You see the hadith invites all people to work hard for the common good," he said. "The world is indeed in a dire need of such a spirit."
The ads are displayed in English and German in four Austrian states: Vienna, Salzburg, Upper Austria and Steiermark.
The designer wrote the hadith on a green background, which symbolizes development and progress. At the heart of the ad lies a red flower, a symbol for warm cordial ties that should bind all peoples together.
"The Islamic Union has contracted a big advertising agency to launch the campaign, using 194 advertising boards at public squares, main streets and cross roads," Turhan added.
"Thank God, it has appealed to many people so far."
Muslim minorities in many Western countries have championed local campaigns to raise awareness of the characteristics of the Prophet in response to some vile campaigns in the West like the publication of offensive cartoons lampooning Prophet Muhammad by Danish Jyllands-Posten in 2005.
Prominent Muslim scholar Sheikh Yusuf Al-Qaradawi launched earlier this month a fund to finance activities projecting the true image of Islam and the Prophet in the West.
The Muslim activist said that the best way to counter anti-Islam campaigns is to cast a spotlight on the Islamic values and the Prophet's hadith, which is all about peace and love.
The campaign was launched at a press conference on the last day of `Eid Al-Fitr.
The Muslim activist further said that the Union organizes courses for Austrian Muslims to train them in how to refute stereotypes about their faith.
"These courses continues yearlong and have attracted a large number of Muslims in the country, who are the real ambassadors of Islam," he said.
The Union also reaches out to Austrians, providing food and cash for the needy irrespective of their religion or race.
It also invited prominent intellectuals and politicians to Ramadan iftar banquets to compare notes on the country's pressing issues and Muslim integration into society.
Muslims are estimated at 400,000, making up 4 percent of Austria's 8 million population.
Islam, which was officially acknowledged in Austria in 1912, is considered the second religion in the country after Catholic Christianity.
The first ever German-speaking Muslim monthly made its debut in Austria on Friday, October 27, to make the voice of Muslims in the central Europe country heard.
Source: IslamOnline.netGüncelleme Tarihi: 20 Eylül 2018, 18:16