Hornsleth has mounted the resulting photographs in an exhibition in
"It's a remark about hypocrisy, about Western and Third World relations, about aid against free trade," Hornsleth told Reuters by telephone from
Ugandan newspapers have filled up with letters and columns, some praising, but many angrily condemning the "pig-for-name" project, as an insult to poor Ugandans.
But for villagers who have taken part, the benefits are clear.
"We're so grateful for these animals," said Kabaalu Muyiwe Hornsleth, trudging through a field of banana plants towards her new goat tied to a tree in Buteyongera village, central
At the side of a dirt road cutting through central
To its side lies a neat village full of pig pens, each one fenced in with wooden poles painted red and black, and inscribed with Hornsleth's name.
Local press reported that
"It is an insult to the sovereignty of
Some Ugandans accuse the government of hypocrisy.
"I don't see why government has a problem with helping the poor. They've given us nothing in 20 years of power," said Robinah Namboozo Hornsleth, 38, as she sat on the floor of a windowless clay hut peeling raw cassava into a metal bowl.
"If Hornsleth were offering 100,000 goats for each name change ... the villagers would have been chased from Buteyongera and the Big People would have resettled themselves (there)," Charles Onyango-Obbo, a Daily Monitor columnist, wrote last week.
George Sabadu, a 46 year-old Uganda, said: "Africans adopting European names for gifts - we've been doing that since colonial times. Why do you think I am called George?"
Hornsleth is adamant his project should not be seen as charity, but as an exchange.
"It's not a donation, it's a service. I don't believe in aid, I believe in free trade."
But for the beneficiaries of Hornsleth's idea, the practical help beats any lofty philosophical statement.
"We are not artists, we're just trying to survive," said Luwaga Ahamada Hornsleth, 29. "He gives us goats for free and we just have to advertise his message. That's a good deal."
And villager Henry Kayondo Hornsleth said he would like to apply to the council for permission to change Buteyongera's name to Hornsleth, but said he was unsure whether he would get it.