Turkey, Greece in joint efforts to attract Chinese tourists

Turkish and Greek governments will organize a program and host executives of China's biggest media and tourism companies to promote Turkey and Greece.

Turkey, Greece in joint efforts to attract Chinese tourists

"Common Destination Promotion Project" signed by Turkey and Greece to attract Chinese tourists will take effect soon.

Turkish and Greek governments will organize a program and host executives of China's biggest media and tourism companies to promote Turkey and Greece.

Turkish and Greek culture and tourism ministers will underline the importance attached to Chinese market.

Ilknur Yigit, a Turkish culture and promotional adviser in Beijing, said Wednesday Turkish Prime Minister Recep Tayyip Erdogan and Greek Prime Minister George Papandreou signed "Turkey-Greece Joint Destination Promotion in China" project during Erdogan's visit to Athens.

"The project is mainly based on attracting tourists travelling to Europe to Turkey. Chinese people want to visit several countries when they go on a tour covering distant destinations. To this end, China showed interest in Turkey's cooperation project with Greece," Yigit said.

Yigit said they organized a promotion program to tell Chinese people that Turkey and Greece were centers of attraction. "Within the scope of the project, we will host 25 Chinese high level tour operators and media administrators in Istanbul and Athens. We will visit Athens on June 29 and two days after, we will proceed to Istanbul," she said.


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Güncelleme Tarihi: 30 Haziran 2010, 11:21

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Henry Lam
Henry Lam - 12 yıl Önce

Chinese tourists love Mediterranean destinations, it's good to promote Greece, Turkey, Cyprus, Lenanon... in China. Rich Chinese should be targeted also. The Shanghai Travelers' Club (a travel club for rich Chinese)has organized a few months ago a VIP trip (in a yacht) from Monaco to Greek islands. According to China Elite Focus, the well known marketing agency expert on selling luxury destinations to rich Chinese, affluent Chinese tourists spend an average of $45,000 in shopping...