The "2011 Vakantiebeurs Utrecht" or "Utrecht Tourism Fair" which is set to bring together tour operators and sector representatives as well as other visitors, will run through January 11 and 16.
Turkey will open one of the ten largest pavilions of the fair over a 1,400 square meters area. This will include a special pavilion to be built over a 750 square meter area, where Turkish cuisine and handicrafts will be displayed.
Figures show tour packages for Turkish destinations sold in Netherlands as of December 31, 2010, rose 15.91% year-on-year. Statistics of the Ministry of Culture and Tourism show Netherlands is the 6th biggest source of tourists to Turkey, with the number of Dutch tourists who visited Turkey reaching 1.045 million in 2010. The share of Dutch tourists in the Turkish tourism market is around 4%.