Turkey's mobile phone markets continue to grow

The mobile phone market turnover rose 59% and reached 1.423 million Euro in the mean term.

Turkey's mobile phone markets continue to grow

Mobile phone sales in the Turkish market rose 8% year-on-year in the first three quarters of 2010.

A total of 273,000 mobile phones were sold in the mean term, revealed a sector survey, conducted by GFK Turkey, a subsidiary of the GFK Group which is one of the largest market research countries in the world.

The mobile phone market turnover rose 59% and reached 1.423 million Euro in the mean term.

The global surge in smartphone sales, which was also observed in the Turkish market largely accounted for this growth.

Smartphone sales constituted 14% of the global mobile phone sales and 16% of the mobile phone sales in the Turkish market. Smartphones accounted for 35% of the overall turnover of the Turkish mobile phone market. In fact the smart phone sales in the Turkish market in the three quarters were more than 2.5 times the total smartphone sale between 2004 and 2009.

While traditional telecommunication stores lost market share, Technology Super Stores Chains increased their share. The traditional telecommunications stores share dropped from 78 to 75%, while their share in terms of turnover rose one percent to 76%.

Technology Super Stores Chains share in the market, in terms of number of items sold, rose from 11 to 15%.

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Last Mod: 08 Ocak 2011, 16:28
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