Türkiye's Togg aims to enter European market in 2024

Firm focuses on Scandinavian countries firstly, CEO says.

Türkiye's Togg aims to enter European market in 2024

Türkiye's electric car brand Togg aims to enter the European market by the end of 2024, the CEO said.

Speaking to Turkish-German Economy Forum in the capital Berlin, Gurcan Karakas said the firm will "probably enter markets of Scandinavian countries first."

Scandinavian countries are more open to new brands, more open to electric vehicles, and their infrastructure is more widespread, he added.

He also said the firm sent its car to Berlin two weeks ago for the testing phase.

Starting the project in 2018, Togg began the mass production phase last October.

Togg will make its debut in the market in the first quarter of 2023 with the SUV, its first smart device in the C segment, after the completion of homologation tests.

It will produce five different models – SUV, sedan, C-hatchback, B-SUV, and B-MPV – until 2030 and own its intellectual and industrial property rights.

Hüseyin Demir

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