Turkey bans alcohol-related promotion campaigns in sports

Turkey banned use of alcohol-related content in sports activities and sports-associated promotion campaigns, sponsorship agreements and commercials.

Turkey bans alcohol-related promotion campaigns in sports

Turkey's tobacco and alcohol watchdog has banned use of alcohol-related content in sports activities and sports-associated promotion campaigns, sponsorship agreements and commercials.

Tobacco and Alcohol Market Regulatory Authority (TAPDK) on Friday issued a by-law that set new groundrules for commercial ads, sponsorship deals and promotion campaigns in the marketing of alcoholic spirits and drinks.

TAPDK banned use of names, logos, emblems or signs in sports clubs, organizations, services or any sports activities that could be associated with alcoholic drinks and spirits.

The regulatory authority set a deadline of one year for removal of such irregularities.

 

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Last Mod: 07 Ocak 2011, 14:48
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