Israeli juice co uses 'Ramadan greeting' in advertising

To enter then Palestinian market, Israeli juice company sells products in packages bearing 'Ramadan Kareem' slogan and image of new moon

Israeli juice co uses 'Ramadan greeting' in advertising

World Bulletin / News Desk

 In hopes of making inroads into the Palestinian market, an Israeli juice company is now selling its products in packages bearing the slogan “Ramadan Kareem” and the image of the new moon.

“Israeli companies are doing their best to attract Palestinian consumers with big promotional campaigns and special offers,” Salah Haniyeh, head of the Palestinian Consumer Protection Society, said. “These sales campaigns are being launched due to the widespread boycott of Israeli products in the Palestinian market and increased awareness at the grassroots level.” 

In February, Mahmoud Aloul, head of the Supreme National Committee against Israeli Punitive Measures, announced a ban on the sale of six Israeli products in response to an earlier decision by the self-proclaimed Jewish state to withhold tax revenues collected on behalf of the Palestinian Authority.

Güncelleme Tarihi: 15 Haziran 2015, 16:17